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S.W.O.T. No Rifle Required

S.W.O.T. Analysis Worksheet

S.W.O.T. analysis (strengths, weaknesses, opportunities, and threats analysis) is a framework for identifying and analyzing the internal and external factors that can have an impact on the viability of a business, project, product, place, or person. Use this template to compile your S.W.O.T. Strength, Weakness, Opportunity, Threat, analysis to help you to understand your current state of the business clearer.  

S.W.O.T. Analysis Worksheet  

Fill out the fields below and review them with a mentor. This information can help you outline goals and strategies for your business and marketing efforts.


                                             Strengths      -         Weaknesses  -        Opportunities    -      Threats 

Product/ Service Offering  

Brand/ Marketing  

Staff/ HR  


Operations/ Management Market  

Respond to these questions from the S.W.O.T. template answers.

 1.) Can any of your strengths help with improving your weaknesses or combating your threats? If so, please describe how below.   

2.) Based on the information above, what are your immediate goals/next steps?   

3.) Based on the information above, what are your long-term goals/next steps?

S.W.O.T. Worksheet
S.W.O.T. Worksheet