What is the right way to promote your business? Social media, cold calling, drip marketing, advertising, branding, or marketing. I was a sales pro before becoming a business owner! Let’s begin at the top and work our way down to make your business make you more money.
Is your business sales driven?
To begin, all departments must work together holistically to function harmoniously! As an example, a sales’ driven business must start from the top of the organization with “YOU” the business owner leading the sales effort. To be successful in generating top-line revenue as a top-down sales driven organization; the sales philosophy plus A1 customer service must be implemented in every department to work in harmony.
Four steps in becoming a sales-driven organization:
1. What is the need (or desire) in the current market?
2. Having a service, solution, or product which is unique or better than the competition.
3. The customer must know where you are so that you can promote your service, solution, or product.
4. Every staff member gives A+ customer service which supports the sales team and your customers.
To sustain your success in creating a service, solution, or product in the market which is unique, your business, your entire organization, can now become sales-driven and it keeps your customers coming back. If only a fraction of your organization is sales-driven, it is not a sales-driven business. Salespeople are sales-driven even in solution-driven and project or product consulting-driven organizations.
In a sales-driven organization, everyone focuses on what the customer wants. What does your customer want or need? Also, who is your competition? These are two significant questions in crunching data to develop your overall strategic plan and your sales plan as a sub-category which includes social media to market your solution, service, or product.
Strategic Plan Process Map
a. Sales Plan
1. Value Stream Map Sales Process – Flow Chart – (Senior Management Focus)
b. Social Media – Value Stream Map - Flow Chart
c. Balanced Scoreboard
1. Financial 2. Learning/Growth 3. Customer 4. Internal Business Process
d. Quality Policy
e. Measurable Objectives
f. Process Management Benchmarks
g. Fragmented Systems
h. Supply Chain Executive Strategy
i. Continuous Improvement – By Department & Dashboard
j. Workforce – Learning/Growth Training – Incentives – Assessment
In sales-driven organizations, the salespeople are the first line of defense against being too literal-minded in the definition of customers wants and needs. Rather than capitulate to every whim of their customers, sales pros dig down to determine what the customer is trying to achieve (find client pain – what keeps the client up at night?). Then make every effort to help the customer, overcoming objections using the existing solutions, services, or products to fill the now know void.
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