Your Sales Potential with MIKE SHEW’S SALES “MAGIC” TRAINING™ — Yellow Belt
Step 1 in the 3-Part Sales Magic Mastery Series

Whether you're a brand-new salesperson, a business owner who never received real sales training, or a leader responsible for driving revenue, the Yellow Belt Beginner’s Course gives you the essential foundation you’ve been missing. Mike Shew—entrepreneur, business advisor, radio host, and creator of the Sales “Magic” Training™ system—breaks down the complex world of sales into simple, repeatable steps anyone can follow.

This course reveals the psychology behind why people buy, how trust is built, and what separates high-performing sales professionals from those who struggle. Through real-world examples, easy-to-use frameworks, and practical worksheets, you’ll learn how to create rapport, understand buyer behavior, communicate with confidence, and begin transforming yourself into a trusted advisor instead of just another salesperson.

Inside, you’ll discover:
• The Customer Relationship Ladder and how to move prospects upward
• What truly drives buying decisions and why most salespeople get it wrong
• The essential steps to sales prominence and building genuine rapport
• Psychological triggers that influence buyers
• Powerful reverse-psychology tactics that help close sales
• Words and messaging that spark emotional buying responses
• How to overcome the fear of prospecting
• Social media strategies for real sales impact
• Forecasting basics, body language, charisma, and professional presence
• Keys to becoming a sales-driven organization—from CEO to frontline staff

Packed with worksheets, templates, and ready-to-use tools, the Yellow Belt Course is your first step toward mastering modern sales and unlocking the revenue potential inside every business.

If you want to succeed, start here—and do what your business coach told you to do in the first place.

Mike Shew’s Sales Magic Training: Step 2 of the 3-Part Sales Magic Mastery Series - Part 2: Sales Magic Intermediate Diploma Sales Training – (Green Belt)

Presented by Michael Shew, L.I.F.A., MBA

Sales Magic – Intermediate Diploma Training is the second level in the comprehensive three-part Sales Mastery Series, designed to elevate sales professionals from foundational competence to advanced proficiency.

Following the foundational principles established in the Yellow Belt (Beginner) course, this Green Belt training builds the critical skills required to navigate complex sales environments and manage sophisticated client relationships.

This intermediate program focuses on developing the advanced capabilities essential for higher-level sales performance, including:

• Precision negotiation techniques for managing challenging conversations and multi-stakeholder deals • Enhanced emotional intelligence to strengthen influence and guide complex buyer decision-making • Strategic approaches for maintaining control throughout extended sales cycles • Methods for deepening relationships while consistently advancing opportunities through the sales process

Serving as the essential bridge between foundational selling skills and advanced mastery, Sales Magic Intermediate Diploma Training prepares sales professionals for the final Black Belt (Advanced) course, completing the three-part certification progression.

Upon successful completion of all three levels—Yellow Belt, Green Belt, and Black Belt—participants qualify to receive the comprehensive Sales Magic Masterclass Diploma, signifying mastery of a systematic, professional approach to selling.

Intended for sales professionals who have established basic proficiency and are ready to develop the strategic insight, negotiation discipline, and relationship management expertise required to succeed in competitive and complex sales environments, this intermediate training provides the structured frameworks and proven techniques necessary to transition from competent individual contributor to strategic sales professional.

Sales Magic – Intermediate Diploma Training – Green Belt equips readers with the intermediate-level skills, strategies, and frameworks to consistently deliver results in increasingly challenging sales situations, laying a solid foundation for mastery in the final phase of the Sales Mastery Series.

Mike Shew’s Sales Magic Advanced “Black Belt” Course

Step 3 of the 3-Part Sales Magic Mastery Series

Unlock the highest level of professional selling mastery with Sales Magic: Black Belt — the definitive program for elite sales leaders and strategic advisors. This advanced course takes you beyond techniques and into the psychology, structure, and science of complex, multifaceted sales.

From understanding psychographics and decision-making frameworks to mastering corporate prospecting, C-suite engagement, and pipeline velocity, every module is designed to sharpen your edge in high-stakes B2B environments. Through interactive exercises, real-world case studies, and proven tools, you’ll learn how to:

• Decode buyer psychology and apply trusted-advisor strategies.
• Sell effectively to major corporations using precision frameworks like D.A.M.I.C.
• Qualify, diagnose, and design multifaceted solutions that align perfectly with client objectives.
• Build high-velocity pipelines, close with confidence, and sustain long-term partnerships.
• Apply advanced prospecting, CRM analytics, and outreach strategies used by top performers.

Graduates of the Sales Magic: Black Belt course emerge as true masters of influence — professionals capable of driving growth, shaping customer vision, and closing transformational deals.

Step into mastery. Lead with insight. Sell with strategy.

In Dynamic Leadership Training, Mike Shew delivers a powerhouse guide to mastering the skills, mindset, and momentum of truly effective leaders. Whether you're building a startup, leading a team, or stepping into your first management role, this book gives you the tools to lead with clarity, credibility, and impact.

Inside, you’ll learn how to:

• Apply the five levels of leadership—from personal to global
• Boost team morale, navigate conflict, and lead through change
• Communicate with purpose and increase your influence
• Build a winning culture rooted in trust, values, and accountability
• Master time, priorities, delegation, and strategic thinking

No fluff. No vague theory. Just real-world strategies, practical tools, and hard-won insights from someone who’s led on the front lines of business, education, and entrepreneurship.

About the Author

Mike Shew, LIFA, MBA, CFBA, is the founder of Small Business Advisor.INFO, LLC and host of Momentum with Mike Shew on WPSL 1590 AM. A former college president, business advisor, and owner of eight companies, Mike blends academic depth with real-world grit.

He is the founder and chapter president of the Treasure Coast Industrial Network, a 1,300-member manufacturing alliance. With more than 17k followers and a growing national platform, he’s known for helping business owners grow fast, avoid costly mistakes, and lead with purpose.

A six-time published author, recording artist (Stay in the Fight, 2025), and cast member of Legacy Maker TV (Fall 2025), Mike is also a survivor of significant personal and professional setbacks—stories he shares openly to inspire others to push through and rise stronger.

“Want to succeed? Then do what your business coach told you to do in the first place.”
— Mike Shew

✅ Recording Artist – Debut album Stay in the Fight releasing now EP (new 4-song release coming soon)
✅ Television Cast Member – Featured on Legacy Maker TV (Fall 2025 – first episode to be aired!)
✅ Trusted Advisor – Business consultant since 2007; since 2018, Small Business Advisor has guided entrepreneurs nationwide to make smarter decisions, grow profits faster, and avoid costly mistakes.
✅ Inspirational University Speaker – Shares his life’s setbacks and comebacks with honesty, motivating audiences on resilience and leadership.

🎶 Album Stay in the Fight by Mike Shew — Direct Links

1. Spotify – Mike Shew Album
2. iHeart – Mike Shew
3. Apple Music – Stay in the Fight
4. Amazon Music – Mike Shew
5. YouTube – Mike Shew Channel
6. Radio (WPSL.Com Show) – Momentum with Mike Shew

Effective Employee HR Training Compliance Program & Entrepreneurial Mastery: Advanced Principles
By Mike Shew, LIFA, MBA, CFBA

Unlock the knowledge and strategies to navigate both HR compliance and entrepreneurial challenges with confidence. This dual-focused program delivers a 4-in-1 HR compliance course alongside advanced principles of entrepreneurial mastery.

With the HR training modules, you and your employees will gain certificates in:

• Cybersecurity Awareness
• Sexual Harassment & Hostile Work Environment Prevention
• Sarbanes-Oxley Act Compliance
• Drug Prevention & Workplace Safety

Meanwhile, the entrepreneurial section provides a structured framework for taking your business to the next level. You will learn to:

• Define, analyze, and evaluate opportunities systematically
• Identify risks and proactively overcome obstacles
• Develop collaborative strategies that address real business needs
• Transition effectively from planning to execution
• Build resilience and adaptability in unpredictable environments

Unlike typical guides that rely on luck or trial-and-error, this program equips business owners, managers, and entrepreneurs to act decisively and build predictable paths to success. Whether you’re starting your first venture or scaling an established business, this book gives you the tools, mindset, and strategies to overcome challenges and seize opportunities consistently.

Human Resource: Employee Training for Small Business Owners’ Employees: 4-in-1 Course
You Receive One Certificate for Each Completed Class in This 4-in-1 Course.
https://smallbusinessadvisorstraining.com 

Entrepreneur Boot Camp provides participants with a comprehensive, systematic approach to building and sustaining a successful business. The fundamental principle of entrepreneurship is that the most reliable way to shape one’s future is to plan and execute it deliberately. Success requires vision, disciplined action, and persistence.

As an experienced serial entrepreneur, management consultant, and former senior executive, the author brings practical knowledge gained from establishing and operating multiple businesses across diverse industries—including telemarketing, payroll services, advertising, jewelry retail, fashion apparel, and firearms distribution—as well as extensive formal education, including an MBA and over sixty professional certifications.

Entrepreneurship demands significant personal commitment, including long hours without the structure of a traditional workweek. Before embarking on this path, it is critical to assess one’s psychological readiness, financial preparation, and capacity to sustain effort over an extended period. A viable business idea must address a genuine market need; without this foundation, even the most promising concepts are likely to fail.

This program is designed to provide participants with the knowledge, tools, and frameworks necessary to minimize unnecessary setbacks and build a business methodically. Rather than relying on intuition alone, participants will learn to take deliberate, incremental steps—beginning with self-assessment, thorough research, and strategic planning—and to systematically address their strengths and weaknesses.

Much like learning to operate a firearm requires a foundational understanding of its mechanics, safety protocols, and operational principles before practical application, successful entrepreneurship requires a structured progression from theoretical understanding to practical execution.

 Mastering Entrepreneurial Success: Streamlined Strategies for Systemizing Processes, Office Organization, Time Management, Recruitment, and Team Building

Are you a business owner trapped in the daily grind, working endless hours just to keep things afloat? Imagine transforming your operation into a well-oiled machine that runs smoothly without your constant involvement, freeing you to focus on growth, profits, and the life you deserve. In Mastering Entrepreneurial Success, seasoned entrepreneur Mike Shew shares proven, actionable strategies drawn from over three decades of experience to help you systemize your business, build a high-performing team, and skyrocket your revenue—all while reclaiming your time and sanity.

Drawing from his diverse career as a Campus President, Senior Business Advisor, and owner of eight thriving businesses across industries like consulting, insurance, and e-commerce, Mike delivers a no-nonsense blueprint for small business owners ready to level up. This book isn't about theory; it's a practical guide packed with real-world insights, checklists, and step-by-step processes to turn chaos into efficiency.

Key Topics Covered:

• Systemizing Your Business: Learn to create policies, procedures, and automations that free you from micromanaging, allowing your company to thrive even when you're on vacation.
• Recruitment, Training, and Team Building: Discover how to attract top talent, foster a dream team culture, and implement incentives that boost morale, productivity, and loyalty—turning employees into your greatest asset.
• Office Organization and Time Management: Master techniques to declutter your workspace (physical and virtual), prioritize tasks, and eliminate time thieves like endless emails and unproductive meetings, so you can profit from every hour.
• Marketing Mastery and Lead Generation: Unlock strategies for risk-reversal guarantees, internet marketing, and referral systems to generate unlimited leads, convert them into repeat customers, and create clients who "pay, stay, and refer."
• Growth Through Acquisitions: Explore smart ways to buy or merge with complementary businesses to expand your customer base and accelerate profits.
• Actionable Tools: From worksheets for time audits and goal planning to sample scripts, vision statements, and loyalty programs, you'll have everything needed to implement changes immediately.

Whether you're a startup founder overwhelmed by operations or an established owner seeking explosive growth, this book equips you with streamlined tactics to increase profits with less effort. Mike's philosophy—"Together Everyone Achieves More" (TEAM)—emphasizes collaboration, innovation, and results-driven action, helping you avoid common pitfalls and build a legacy business.

Readers praise it as a "game-changer" for its straightforward advice and immediate applicability. If you're ready to stop working in your business and start working on it, grab your copy today and join thousands of entrepreneurs who've doubled their profits and reclaimed their freedom. Your success begins now—take action with Mike Shew's proven path to mastery!

Unlock explosive business growth with the advanced strategies top entrepreneurs use to scale faster, smarter, and more profitably.

Mastering Entrepreneurial Success — Volume 2: The Profit Multiplier takes you beyond internal operations and into the high-leverage world of external growth, where every marketing strategy, customer interaction, and acquisition opportunity becomes a catalyst for long-term success.

This powerful second volume gives you the exact frameworks to:

✔ Attract high-quality leads using modern internet marketing
✔ Boost conversions with risk-reversal and premium guarantees
✔ Create loyal customers who buy more, stay longer, and refer others
✔ Build referral engines that multiply your customer base effortlessly
✔ Design retention systems that increase lifetime customer value
✔ Expand your empire through strategic mergers and acquisitions
✔ Evaluate, negotiate, and buy businesses—even with modest resources

Whether your goal is to dominate your local market, scale nationwide, or build an acquisition-based growth model, this book provides the step-by-step strategies you need to elevate your business to the next level.

Inside You’ll Learn How To:

• Build offers that instantly remove customer hesitation
• Deploy high-ROI digital marketing campaigns
• Turn leads into consistent, predictable revenue
• Implement profitable loyalty & referral programs
• Identify and acquire complementary businesses
• Structure deals, perform due diligence, and avoid hidden risks

Who This Book Is For

Entrepreneurs, small business owners, consultants, and service providers ready to:

• Increase sales
• Expand their customer base
• Strengthen customer loyalty
• Build scalable revenue systems
• Grow through acquisition

If you’re serious about multiplying your profits with smarter marketing, stronger customer relationships, and bold strategic growth, this book will show you exactly how to do it.

About the Author

Mike Shew, LIFA, MBA, CFBA, is a business strategist, entrepreneur, and certified advisor specializing in helping business owners scale sustainably and profitably. His proven frameworks and hands-on coaching have helped countless entrepreneurs build thriving, systemized, high-growth businesses.

Dialing for Dollars: From Boiler Rooms to Bots — The New Telemarketing Hustle in the Age of AI
By Mike Shew, LIFA, MBA, CFBA

Discover the Rise, Fall, and Reinvention of Telemarketing in the AI Era

Telemarketing used to run on adrenaline, cheap leads, and high-pressure scripts. The infamous boiler rooms of the past were loud, chaotic, and often ethically questionable. But those days are gone. Compliance crackdowns, smarter consumers, and advanced technology forced the entire industry to evolve—or disappear.

Dialing for Dollars takes you inside the transformation of phone-based selling, from the gritty, smoke-filled backrooms of yesterday to the sophisticated AI-driven call centers of today. Whether you're an entrepreneur, sales leader, or simply curious about how bots, predictive dialers, and AI voice technology now dominate the landscape, this book is your essential guide.

Inside, You’ll Learn:

✔️ Why traditional boiler rooms collapsed—and what replaced them
✔️ How AI, automation, and hybrid systems are reshaping outbound sales
✔️ Which tech tools, CRMs, APIs, and dialers power modern call centers
✔️ How to build scripts that blend human connection with machine efficiency
✔️ The telemarketing laws that matter—TCPA, TSR, GDPR, CASL, and more
✔️ Bot etiquette and how to make automation sound authentically human
✔️ How to hire, train, and manage remote or hybrid sales teams
✔️ The metrics that define success in the AI age
✔️ Real-world case studies, templates, and compliance resources

Featuring global telemarketing law comparisons, AI voice bot scripts, and a complete resource toolkit, this book delivers both the warning and the roadmap for anyone working in phone-based outreach today.

If you've ever wondered how robocalls really work—or how legitimate businesses use AI to scale ethically and effectively—this book pulls back the curtain.

 Uncover the Root Causes of Problems with Root Cause Analysis (RCA)!

Are you constantly dealing with recurring problems in your business or personal life? It’s time to get to the core of the issue and permanently eliminate the factors causing nonconformance. Root Cause Analysis (RCA) is your key to uncovering the authentic sources of problems and driving meaningful process improvement.

RCA is a robust methodology that uses a variety of tools and techniques to dig deep into the factors that trigger a chain reaction of issues. By identifying the root causes, you can implement practical solutions and prevent problems from recurring—saving time, resources, and frustration.

Who is this course for?

Attention manufacturing professionals, students, business owners, and aspiring problem-solving experts! This comprehensive training program is designed to elevate your analytical skills, making you a trusted advisor in your field. Download our training course overview and agenda to gain valuable insights and a clear roadmap for navigating the course effectively.

What you’ll gain:

• An accredited diploma upon successful completion ( online-course)—a prestigious symbol of your expertise and commitment to process improvement.
• An employee training form to document completion for your team.
• Access to over 15 interactive downloads, including templates, examples, and resources to enhance your understanding and application of RCA.

Take control of your success today.

Download our resources, master the tools, and unlock your full potential as a problem-solving expert. This course empowers you to tackle challenges head-on and drive lasting improvements in any organization.

Meet your trainer:

I’m Mike Shew, your guide on this journey. I’m a serial entrepreneur with eight businesses, a published author, and a professional with extensive experience across U.S. manufacturing and service industries. My background includes owning telemarketing, payroll, advertising, jewelry, fashion, and firearms businesses, as well as senior management roles in multimillion-dollar companies.

I hold an MBA from Northwest Missouri State University, with over 60 professional certifications, and the designation of Licensed International Financial Analyst (LIFA). I’ve also served as a college president and am a tenured management consultant. My experience will enrich this course with real-world examples and actionable strategies you can apply immediately. 

 Mastering the Theory of Constraints & Lean Integration: A Practical Guide to Streamlining Workflow, Eliminating Bottlenecks, and Driving Continuous Improvement

Unlock the full potential of your operations with Mastering the Theory of Constraints & Lean Integration—a clear, actionable guide designed for today’s manufacturing leaders, supervisors, and improvement professionals. This book simplifies complex concepts and gives you the tools to boost throughput, reduce waste, and build a culture of continuous improvement.

Whether you’re struggling with workflow bottlenecks, inefficient processes, inaccurate project timelines, or outdated improvement methods, this book provides the step-by-step framework you need to optimize performance and deliver measurable results.
Inside, you’ll learn how to:

• Apply the Theory of Constraints and the Five Focusing Steps to identify and eliminate constraints
• Use V.A.T.I. Analysis, Gemba Walks, and Value Stream Mapping to uncover hidden inefficiencies
• Implement Drum-Buffer-Rope and Buffer Management to stabilize production flow
• Make smarter decisions with Throughput Accounting, ROI, break-even analysis, and MIS
• Integrate TOC with key Lean tools, including Takt Time, 5S/6S, Standardized Work, Visual Factory/Andon, Kaizen, and Kanban
• Improve project accuracy with Critical Chain Project Management, PERT, and CPM
• Solve problems quickly using the Fishbone Diagram and core Techniques of Control
• Apply continuous improvement cycles: Identify → Exploit → Subordinate → Elevate → Repeat

Packed with practical examples, clear explanations, and tools you can use immediately, this book is perfect for plant managers, engineers, business owners, and anyone responsible for improving performance and operational results.
Transform your processes, elevate your team, and build a faster, smarter, more efficient operation—starting today. 

 How to Create a Smart Factory 4.0 - Essential Guide: Transform Your Plant Today!

Transform your manufacturing business with How to Create a Smart Factory 4.0—the essential guide to modernizing operations, integrating AI, and building a fully connected, efficient, and future-ready facility.

This book walks you step by step through the journey of implementing a Smart Factory 4.0, from auditing your current processes to deploying Industrial Internet of Things (IIoT), automation, and advanced data analytics. Learn how to manage change, train employees, and align stakeholders while overcoming the challenges of workforce adaptation and resistance to AI-driven transformation.

Inside, you’ll discover how to:

• Assess your factory’s current state and identify critical improvement areas
• Implement Manufacturing Execution Systems (MES) to optimize workflow and traceability
• Integrate AI and machine learning for predictive maintenance and smarter decision-making
• Apply Agile Sprint Planning and Theory of Constraints to drive continuous improvement
• Build a digital ecosystem that connects machines, people, and data across your operations

Whether you’re a small business owner or a manufacturing manager, this book equips you with practical strategies, real-world examples, and actionable insights to transform your operations, reduce costs, increase efficiency, and stay competitive in the age of Industry 4.0.

Take your factory from traditional to smart—and lead your team confidently into the future of manufacturing.